Choosing Business Coms

Effective communication plays an important role in the success of a business. Various methods, tools and systems are used by businesses to convey their messages to customers, clients, employees and partners. Good communication helps in efficient business management and operation. Different types of business communication systems are used to increases sales and profits.

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Importance of Communication

A company may be making very high quality product but there will be no sale if the target consumer group does not know about that product. Details of the product must be conveyed to the prospective users. The first goal is to inform people about the existence of the product. The next goal is to tell them about the benefits of using that product. It helps establish a brand identity because when users find the product useful, they seek the same brand of product next time. Whether it is basic information about the product or marketing message intended to influence the buying decisions of consumers, the message should be conveyed correctly and at the right time.


Verbal Communication

As the term suggests, it is a message conveyed verbally. This type of message can be conveyed through presentation, speech and call. The speaker conveys the message in words. Most of the time, people working in an organisation receive internal messages in the verbal form. The listeners take into account the tone and pitch of the speaker to understand which part of the message is more or less important. When a verbal message is delivered in an organised way, it has a good effect. However, if the verbal message is conveyed haphazardly or the recipient is unable to grasp the meaning of the message, it can lead to misunderstandings. It is important to confirm with the recipients if the message has been understood.


Non-Verbal Communication

Sometimes, people convey what they want to say without saying anything. Approval or disapproval about some matter is conveyed through facial expressions or body movements. The body posture and gesture help convey the intention even when no word is spoken. Nothing is said openly but people seeing the expression or gesture get the message.


Visual Communication

People understand a subject better when it is explained with illustration. Details about products, locations and events can be explained better using images, graphics, videos, brochures, leaflets, hoardings, displays, banners, maps and signboards. These communication mediums help convey a message to a large number of people without repeating the same thing again and again.


Information Dissemination Tools

Information can be disseminated in various ways. Businesses now rely mostly on information technology systems to disseminate information. Large numbers of documents and files can be distributed instantly using latest IT systems. A simple email can be used to reach out to thousands of people in an instant. People themselves use websites and social media tools to receive information and communicate. These tools have made it easier to communicate with people living in other locations. Messages can be conveyed instantly or stored in digital storage systems to be checked later by the recipients.


Effective and timely communication is necessary to take the right decisions. Businesses have to use all types of communication methods to operate efficiently.